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Companies Yield To Left-Wing Activists, Announce Twitter Ad Pause [Video]

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Several companies have caved to the demands of liberal activists and pulled their ads from Twitter after Elon Musk announced the platform would no longer unfairly censor conservatives.

Last week, the Wall Street Journal reported that Audi, General Motors, General Mills, and Pfizer paused ads on the platform after Musk said significant changes would be made to the company’s content moderation standards.

General Motors told CNN that it is “monitoring” Twitter’s “new direction” under Musk and will potentially re-evaluate its decision to remove ads from the platform.

“We have paused advertising on Twitter,” General Mills spokesperson Kelsey Roemhildt told CNN in a statement. “As always, we will continue to monitor this new direction and evaluate our marketing spend.”

Several leftist advocacy groups appear to be leading the ad suspension effort. Among them is one called Accountable Tech.

Accountable Tech’s websitestates the group “is working to bring about long-term structural reform to tackle the existential threat social …

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Digital Marketing

301: Ryan Berman on the Importance of Courageous Ideas 01/26 by Columbia Sports Management [Video]

Joe sits down with Ryan Berman, founder of Courageous, an agency that focuses on creative and courageous marketing. He shares how he got his start in advertising and what is was like to watch the industry change around him. He explains why he left New York for San Diego to become an entrepreneur and pursue his belief in courageous ideas. Berman explains why he fired himself from the first company he started and how that led to him writing his book, Return On Courage: A Business Playbook For Change. Berman shares his tips for bringing a more creative mindset to risk-averse companies and the overall importance of being courageous. He also discusses why he started his nonprofit called Sock Problems. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Matt Hornick ‘23 (@MNHornick), and Cindy Li ‘23 (@cindyliiiii), with Rashad Hyacenth ‘23 and Marco Vonderheide ‘23 managing social media efforts. Links: Website: https://ryanberman.com LinkedIn: https://www.linkedin.com/in/courageousideas/ Sock Problems: https://www.sockproblems.com