Several companies have caved to the demands of liberal activists and pulled their ads from Twitter after Elon Musk announced the platform would no longer unfairly censor conservatives.
Last week, the Wall Street Journal reported that Audi, General Motors, General Mills, and Pfizer paused ads on the platform after Musk said significant changes would be made to the company’s content moderation standards.
General Motors told CNN that it is “monitoring” Twitter’s “new direction” under Musk and will potentially re-evaluate its decision to remove ads from the platform.
“We have paused advertising on Twitter,” General Mills spokesperson Kelsey Roemhildt told CNN in a statement. “As always, we will continue to monitor this new direction and evaluate our marketing spend.”
Several leftist advocacy groups appear to be leading the ad suspension effort. Among them is one called Accountable Tech.
Accountable Tech’s websitestates the group “is working to bring about long-term structural reform to tackle the existential threat social …