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How Desire Paths can Transform your Branding and Public Relations
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Compliance makes social media healthcare marketing hard but creativity always wins [Video]

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Social Media Marketing

Healthcare is (rightly) among the most tightly regulated spaces in marketing. But it’s still possible to be agile and creative, says Impression’s Amy Stamper. Here’s how.

In any vertical, there’s capacity for good and bad advertising. But where health advertising holds significant sway over public perception and medical decision-making, ethical considerations are arguably far more important.

Brands in this space grapple with potential dilemmas every day, including in their work to effectively engage users online despite blockers including platform rules, and external guidelines.

First, go Meta

This all starts with platform choice: whichever you choose needs to navigate regulatory compliance, audience targeting, content moderation, and brand safety considerations. Many advertisers find their audience with Meta, used by over 3 billion people around the world.

On Meta, ads with medical terminology/imagery receive additional scrutiny (both automated and human) to ensure …

How Desire Paths can Transform your Digital Marketing
How Desire Paths can Transform your Digital Marketing
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