Digital Marketing for Professionals Social Media Marketing

Content and Social Media Marketing – DJFM [Video]

With the amount of content that each of us are bombarded with increasing each day, how do you cut through the noise and stand out from the crowd? Content and social media marketing are at the heart of how many entrepreneurs and businesses connect with their customers. Through owned and earned channels such as blogs, Facebook, or PR, business owners and marketers can create brand awareness, generate leads and drive revenue. But working through a myriad of content pieces, calendars, plans, and tools can be difficult and confusing.  

Our Content and Social Media Marketing course is designed for small to medium business owners and entrepreneurs looking to gain practical skills, tools, and tactics to launch and scale successful startups and businesses. This course is also ideal for junior marketers aiming to maximise their social and content marketing efforts and upskill to stay relevant in this fast-evolving industry.

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Digital Marketing for Professionals

How To Create a Successful Content Hub [Video]

Learn how to create a successful content hub with best practices in mind. Blog post: Subscribe today for weekly tips: Chapters: 1:56 Lead with content most relevant to your audience 2:45 Group 15+ posts per page 3:35 Include several editorial selections 4:10 Manually curate your categories strategically 4:28 Ensure thumbnails are on-brand and diverse 4:45 Add calls-to-action 5:10 Have hub inherit the main navigation 5:49 Add a clear search function 6:15 Put your most important content first 6:56 Siege Media hub example 8:48 Nerdwallet hub example 10:09 Zendesk hub example 11:26 Asana hub example Listen on iTunes: Listen on Spotify: Listen on Google: Follow Siege on Twitter: Follow Ross on Twitter: Directed by Cara Brown: Email Ross: [email protected] #seo | #contentmarketing | #contenthub | #whatisacontenthub