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Landing Pages and Conversion to Sale

Creating a Google Analytics 4 Traffic Acquisition Dashboard in Data Studio [Video]

Creating a Google Analytics 4 Traffic Acquisition Dashboard in Data Studio

This video covers creating/converting a Google Analytics 4 traffic acquisition dashboard from a Universal Analytics dashboard in Data Studio. This dashboard leverages the Google Analytics Acquisitions Overview template available in Data Studio (link below).

The template, however, is for Universal Analytics properties so you need to convert dimensions and metrics to what’s available in Google Analytics 4. Some metrics do require creating calculated fields in order to recreate what you might be used to seeing in Universal Analytics.

Click to learn more insights on measuring website traffic, analysis, and reporting: https://growthlearner.com

00:00 Intro: Data Studio Google Analytics 4 Traffic Acquisition Dashboard Overview
01:48 Adding Google Analytics 4 Data Source to Data Studio Dashboard
03:28 Changing Data Source for Data Studio Dashboard Elements to Google Analytics 4
04:18 Turning Data Studio Dashboard Scorecards to Google Analytics 4 Metrics
04:53 Converting Bounce Rate to Google Analytics 4’s Engagement Rate
05:53 Changing Event Count to Google Analytics 4’s Conversions Metric
06:03 Creating Google Analytics 4 Field/Metric for Avg. Engagement Time
08:52 Google Analytics 4 Traffic Acquisition Channels Chart in Data Studio Dashboard
09:26 Google Analytics 4 Active Users Line Chart in Data Studio Dashboard
10:32 Google Analytics 4 Conversions Line Chart in Data Studio Dashboard
11:36 Google Analytics 4 Traffic Acquisition Table
12:27 Google Analytics 4 Behavior Metrics (including Views/Session)
15:22 Google Analytics 4 Conversion Metrics (including Conversion Rate)
17:53 Google Analytics 4 Default Channel Grouping Table in Data Studio Dashboard
20:37 Final Google Analytics 4 Traffic Acquisition Data Studio Dashboard

This Google Analytics 4 traffic acquisition dashboard will provide you with an overview of how traffic is arriving on your website. There’s space for key performance indicators, charts, and a table. The dashboard covers metrics like users, sessions, engagement rate, and conversion rate while looking at traffic channels.

Data Studio Google Analytics Universal Analytics Traffic Acquisition Template: https://datastudio.google.com/reporting/e07ba956-b3ae-4f42-a69f-9a30e4023632/page/nXDGB/preview

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Landing Pages and Conversion to Sale

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