CRO Insights #34 📈ECOM SALES PAGE CONVERSION UPGRADE 🤖

Our client is on the forefront of bio-hacking with AI.
They hired us to increase their conversion rates and sales on their website.
Here’s how we did it.
Let’s break down the before/after now 👇
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CRO Insights 📈: My company https://cnvrsn.co/fnArX has been designing high converting landing pages for 10 years.
I’m lifting the lid on internal projects and breaking down:
1. Before and after designs
2. What we’ve changed and why it will increase conversion rates
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1. We’ve optimized the above the fold section

❌ Before: A number of big no’s when it comes to CRO. 1. Never use white text on busy backgrounds. 2. Never use fonts under size 12.

✅ After: Now you can clearly visualize with a really cool image exactly how this benefits you.
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2. We’ve simplified and improved the headers

❌ Before: The copy was fine but it kept people guessing as to exactly what they were signing up for.

✅ After: We’ve hit them with bigger, bolder and more simple headlines that explain exactly what they can expect + the outcome.
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3. We’ve added one clear call to action

❌ Before: The above the fold looked more like a magazine article with no clear call to action.

✅ After: We added a very clear button that uses urgent enticement for exclusivity and therefor excites people to click and sign up asap.
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4. We’ve included much needed social proof

❌ Before: They show trust logos but lack in actual human verification.

✅ After: Something as “niche” and “Taboo” as AI bio-hacking needs to be backed up (anchored) with clear social proof. We added a review + the happy reviews snap.
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5. We still showed the as seen on above the fold (just)

❌ Before: The client does a great job of including these before so we didn’t want to remove them.

✅ After: We were still able to maintain these above the fold on mobile but move them below the much needed social proof.
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TL;DR
🚀 Don’t show text on a bust background
🚀 Simplify your headlines and mention outcomes
🚀 Always included a strong call to action
🚀 Use social proof to establish trust in something new
🚀 Leverage the credibility of others as your own
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