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Customer Segmentation using RFM analysis| Market Segmentation using SPSS| Direct Marketing in SPSS [Video]

Customer Segmentation using RFM analysis| Market Segmentation using SPSS| Direct Marketing in SPSS

In this video we discuss a customer Segmentation technique called RFM analysis.
Benefits of RFM analysis:
1. Increased customer Retention
2. Increased Response Rate
3. Increased Conversion Rate.
4. Increased Revenue

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