DB Asked AI: How Does Go-to-Market Sales and Marketing Alignment Compare to Jenga? [Video]

We asked, ChatGPT answered. Here’s AI’s response!

Why is sales and marketing alignment integral to your go-to-market strategy?

Let’s find out in a game of Jenga!

The whole goal of Jenga is to keep the tower standing as long as possible. This requires: 

• A steady hand
• Good strategy
• A bit of luck

Now, let’s imagine that the Jenga tower represents your go-to-market strategy. Each block is a different part of your sales and marketing alignment, and each move you make represents a decision you make along the way. If you make the wrong move, the tower (or your strategy) could come crashing down.

Let’s take a look at some of the blocks in our Jenga tower and how they relate to go-to-market sales and marketing alignment:

Block 1: Define Your Target Audience

The first block you’ll need to carefully place is defining your target audience. Just like in Jenga, this is the foundation of your strategy, and …