In this episode of Marketing, From the Source, Maria Davlantes–an independent board member and experienced global executive–shared her insights on driving digital transformation for marketing teams across various sectors. She emphasized the importance of leveraging martech to enhance marketing strategies and highlighted the need to choose technology that aligns with existing tech infrastructure.
Maria and Chris discussed the concept of a Hybrid Stack in martech, focusing on major components such as data and CRM. She also addressed the balance between data-driven decision making and the human touch in marketing. Furthermore, Maria touched upon the importance of evaluating the scalability of martech tools and whether they grow with the organization or become outdated over time.