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Marketing Platforms and CRM

Demystifying the Salesforce and Pardot Connector [Video]

Demystifying the Salesforce and Pardot Connector

Do you find data flow between Marketing Cloud Account Engagement (Pardot) and Salesforce to be a difficult topic in your organization? Are you plagued by thousands of sync errors? What do all the checkboxes and settings on the connector page do?

In this session, we will cover the basics of the Salesforce connector in a friendly and easy-to-understand way.

Topics we will touch on include:

Pardot V1/V2 connector
Marketing Data Sharing Rules
User Sync
The multiple checkboxes found in the settings panel and field management

Additionally, we will cover some quick-win scenarios for you to run through to get your org running more efficiently. And, time permitting, we will have an open Q&A for the audience to share in on the fun! This session is perfect for both Pardot veterans and newcomers who want to have a deep understanding of the connector to acts in their org.

Speakers: Erin Duncan and Marcos Duran

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