Developing a digital marketing strategy that delivers ROI [Video]

This webinar provides practical guidance on how to develop and implement a cohesive digital marketing strategy, and outlines some of the support tools available.

It explains how to target specific audience segments with tailored messages and refine campaigns through detailed monitoring, tracking and benchmarking.

Delivered by Business West’s Digital Marketing and Digital Adoption Specialists, this recording covers:
Key elements of developing a cohesive strategy
Creating a digital culture
Tools and Techniques

Key topics covered:
Today’s digital marketing landscape
Understanding your audience
Benchmarking your performance against competitors
Optimising your website for lead generation
The different roles of SEO, Pay Per Click (PPC) ads and affiliate marketing
At the end of the webinar, you will have an understanding of:
Getting back to basics – creating a strategic marketing strategy that delivers ROI
Cost-effective strategies for lead generation
Free tools to help you better understand your audience and your competitors