In the context of SEO, a query and a keyword are both important concepts, but they have different meanings.
A keyword is a word or phrase that represents the main topic of a webpage or piece of content. Keywords are used to optimize content for search engines, as search engines use keywords to understand what a webpage is about and match it to relevant search queries. For example, if a webpage is optimized for the keyword “best running shoes,” search engines will understand that the page is relevant to users who search for that keyword.
On the other hand, a query refers to the specific words or phrases that a user types into a search engine to find information or answers. For example, a user might type the query “best running shoes for women” into a search engine. The search engine then looks for webpages that contain content relevant to that query.
To summarize, a keyword is a word or phrase used to optimize content for search engines, while a query is the specific search term that a user types into a search engine. By targeting relevant keywords, websites can attract users who are searching for information related to those keywords, and by optimizing their content to match popular search queries, they can increase their visibility and attract more traffic from search engines.