Digging into Seizas Annual Driver Survey Report Taking The Hire Road [Video]

This week on Taking The Hire Road, Jeremy Reymer, founder and CEO of DriverReach, is joined by Ron Yazzetti, VP of U.S. new business sales and partnerships at Seiza (formerly Work4Labs).

Yazzetti is very familiar with the world of HR. During his work at multiple job boards over the years, he noticed a recurring trend: the demand for truck drivers. 

Around seven years ago, he took it upon himself to learn about the trucking industry, and since then, his immersion in the transportation industry has only deepened. Now in his role at Seiza, a recruitment marketing technology company, he predominantly works with transportation businesses.

Seiza helps companies with one of their biggest challenges: reaching drivers. It does this largely through marketing and advertising but also provides expertise and insight into trends on social media, which is where its audience lives online. During his career, Yazzetti has witnessed the rise of social media.

“What …