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Digital Marketing for Professionals

Digital Champions with Caitlin McCall from McCall Digital Marketing [Video]

Caitlin McCallFounder/CEO at McCall Digital Marketing Website Address: https://www.mccalldigitalmarketing.com

Each week on “Digital Champions,” our host talks to media experts across the country.  This week our host speaks with Caitlin McCall from McCall Digital Marketing. To learn more, check out https://www.mccalldigitalmarketing.com

With over 10 years of advertising & digital marketing experience, our founder and in-house influencer, Caitlin McCall, focuses on creating communication strategies and solutions for our eco-conscious, scuba diving, and travel clients that enables them to connect more authentically with their target audience and grow their businesses. Additionally, she teaches self-paced online courses on digital marketing and business to bring value to the community.

Social media managers becoming the face of the business because of the popularity of short-form video. Many forward-thinking businesses are already utilizing this strategy, but it will become the norm.

Be authentic! Now more than ever, communities want to connect with PEOPLE and stories, and causes. This is why it’s so important to …

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Digital Marketing for Professionals

How to Build a Modern Marketing Team [Video]

Let’s face it, the key to being successful in any organization is the people. In this episode, David interviews Danielle Balestra, Director of Marketing Technology and Operations at Goodwin. Danielle shares how she has approached the ever-evolving challenges of building successful marketing teams.Listen as David and Danielle discuss:-How to identify gaps within the team-Overcoming the competitive job market-The importance of creating a proactive environment-How to assess your MarTech stackKey Steps for Conducting a MarTech Stack Assessment: https://bit.ly/3y9CgAEDanielle's LinkedIn: https://www.linkedin.com/in/daniellebalestra/David's LinkedIn: https://www.linkedin.com/in/demandgendave/LeanData Bookit Demo: https://www.youtube.com/watch?v=DM1CEA7T4n0------------------// Learn More About Us \--------------------------Welcome to DemandGen TV, your source for learning the methods and technologies for driving growth. Here you'll learn the leading marketing and sales technologies as well as the latest marketing strategies, best practices, and tools used by modern marketing practitioners. We regularly feature marketing solutions from Adobe, Salesforce, Microsoft, Oracle, HubSpot, to DemandBase, 6Sense, ZoomInfo, Sendoso, and more. Be sure to watch the episodes about our holistic model for digital transformation, known as the D3 Methodology. DemandGen TV is brought to you by the Demand Generation Group at BDO Digital, an award-winning digital transformation consultancy that provides strategic guidance and hands-on services to marketers around the world. We’re committed to keeping you up to date on the latest trends taking place in marketing. Be sure to subscribe and turn on notifications so you never miss an episode! ------------------// Learn More About Our Services \-------------------------- Need help driving growth and digital transformation in your organization? Check out BDO Digital’s services here: https://bit.ly/3gkmIhm ------------------// Check out these other resources \-------------------------- BDO Digital’s Resources Hub: https://bit.ly/2N3myz1 BDO Digital’s Blog: https://bit.ly/3cVwnt9 DemandGen Radio Podcast: https://bit.ly/3dSEhEZ Manufacturing Demand book: https://bit.ly/37zkhVw

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Digital Marketing for Professionals

What are Programmatic Ads and DSP? [Video]

What are Programmatic and DSP? In this video, John Lincoln, a digital marketing expert, will explain the two and showcase how they can fit into your overall digital marketing strategy. First of all, DSP stands for Demand-Side Platform. These DSPs are a type of software that advertisers use to automate the process of buying ad inventory from publishers. Programmatic advertising is a way to do advertising using a program. These ads are run through a DSP (think Taboola Outbrain, Steelhouse, MNTN, Amazon), are automated, and are often upper funnel. Do you have questions about Programmatic Ads or DSPs? Leave a comment below to reach out to us at [email protected] ►Subscribe: https://bit.ly/2AuX8o5
 Learn more on our blog: https://ignitevisibility.com/
 Ignite Visibility is a premier Internet marketing company based in San Diego, CA.
 
 
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