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Marketing Analytics and Reporting

Digital Marketing Analytics and Attribution by George Yanakeas Athens BI & Analytics meetup [Video]

Digital Marketing Analytics and Attribution by George Yanakeas Athens BI & Analytics meetup

Startupper at heart with a strong background in SEO, SEM, Analytics, Mobile and with a hands-on approach influenced by agile and lean thinking.
Over the past 15 years, he has designed and executed digital marketing plans in mobile, travel, e-commerce, food, fashion and health care, consulting companies on how they can build an effective digital strategy using the integration of content, search, social, video, and mobile platforms.

He has been involved in the product development of several websites & apps and he has studied how people interact with technology.

After all these, he decided to productize his knowledge and experience into the MayaInsights.

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Set up and migration from Universal Analytics to Google Analytics 4, Reporting and Explore hub [Video]
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Marketing Analytics and Reporting

Set up and migration from Universal Analytics to Google Analytics 4, Reporting and Explore hub [Video]

Set up and migration from Universal Analytics to Google Analytics 4, Reporting and Explore hub 

0:06 Introduction
 1:56 Agenda
 2:31 Migrating to Google Analytics 4
 3:36 GA4 Account Structure 
6:42 Demo - creating a GA4 property
 9:10 Demo - creating a Data Stream
 13:00 Demo - Google Ads linking with the GA4 Setup Assistant
 15:17 Measuring custom events in GA4 
19:03 Measuring Conversions in GA4
 26:15 Migrating users with the GA4 Setup Assistant
 29:50 Reporting & Explore in GA4
 34:35 Demo - Reporting
 38:00 Demo - Customization
 44:23 Demo - Explore

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“Google Ads Sales Tracking: How to Record and Analyze Data for Improved Performance” Ads conversion [Video]
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Marketing Analytics and Reporting

"Google Ads Sales Tracking: How to Record and Analyze Data for Improved Performance" Ads conversion [Video]

If you're running Google Ads campaigns, it's important to track your sales performance to improve your return on investment (ROI). In this video, we'll walk you through the process of recording and analyzing data for your Google Ads sales. You'll learn about the different metrics you need to track, such as click-through rates, conversion rates, and cost per acquisition (CPA). We'll also show you how to use tools like Google Analytics and Google Ads reporting to gain insights into your data and make informed decisions about your advertising strategy. Whether you're a beginner or an experienced advertiser, this video will provide you with valuable tips and strategies to optimize your Google Ads sales and boost your ROI.#googleads #googleAds, #salestracking, #datarecording, #performanceanalysis, #ROI , #click-through-rates, #conversion rates, #CPA, #GoogleAnalytics, #advertising #strategy, #digitalmarketingcourse #digitalmarketingtips #digitalmarketingtraining #googleadscampaign #googleadwords #googleadwordstutorial #[email protected]