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Digital Marketing Analytics and Attribution by George Yanakeas Athens BI & Analytics meetup [Video]

Digital Marketing Analytics and Attribution by George Yanakeas Athens BI & Analytics meetup

Startupper at heart with a strong background in SEO, SEM, Analytics, Mobile and with a hands-on approach influenced by agile and lean thinking.
Over the past 15 years, he has designed and executed digital marketing plans in mobile, travel, e-commerce, food, fashion and health care, consulting companies on how they can build an effective digital strategy using the integration of content, search, social, video, and mobile platforms.

He has been involved in the product development of several websites & apps and he has studied how people interact with technology.

After all these, he decided to productize his knowledge and experience into the MayaInsights.

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