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Digital Marketing Health Check | Week # 1 [Video]

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Digital Marketing for Professionals

The above image is the framework of what I’ll be covering. I briefly mentioned this in my video last week but the top layer is all the ways people are going to find out about your school, which can be Facebook ads, Google Adwords, Search Engine Optimization and SMS, things like that. And then the middle layer is your school’s website which we will be going through today. The bottom layer is how you engage those people to move from being just a nameless, faceless visitor on your website through to an inquiry and then through to an actual enrolment.

This is what makes schools’ marketing so unique is that it’s a long follow-up process and there’s a lot of nurturing and re-engaging that needs to happen. A lot of schools miss out on doing that so we’ll be going through that as well.

Own the Platform That You Sell On

So let’s get started on your …

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