DUBLIN SIMON COMMUNITY LAUNCH IRELANDS FIRST BRAND FILM MADE WITH ARTIFICIAL INTELLIGENCE (AI) TECHNOLOGY Marketing Communication News [Video]

CREATION OF FIRST AI FILM TO ASSIST CHARITY RAISE PUBLIC ATTENTION TO EVER GROWING HOMELESSNESS CRISIS

Irish homelessness charity, Dublin Simon Community, is today, March 22^nd, launching a brand film by using cutting edge artificial intelligence (AI) technology, in a first for Ireland. Created by advertising agency BBDO Dublin and New York-based production company Lobo, the film entitled UNFAIR CITY is one of the most advanced uses of the technology to date and will be used to highlight the growing inequality of homelessness as it hopes to raise much needed funds for some of the most vulnerable people in our society.

“At Dublin Simon Community, Innovation is one of the core values which underpins everything we do. For over 50 years, against the odds and with limited resources, we have strived to bring new and creative ideas to deliver the best possible services for the people who rely on our help. As we continue to navigate …