Eastpak’s ‘Built to Resist’ campaign by Mutant takes us to Martian terrain to prove its durability [Video]

FLORIDA, USA — Lifestyle brand Eastpak has launched its 2023 global brand campaign which reinforces its iconic creative platform, “Built to Resist.”

For the 21st-century iteration of “Built to Resist,” independent creative agency Mutant created a multi-channel campaign that will run on social media, digital channels, in-store, and OOH. “Built to Resist 2023” not only brings the Eastpak DNA of positivity and creative self-expression to life but also demonstrates and reinforces the iconic brand’s most prominent product benefit: durability. With every bag coming with a 30-year warranty, it’s entirely possible that an Eastpak could still be around when mankind is exploring new terrain on Mars.

Honoring the brand’s legacy in youth culture, Mutant combined the fun-loving, brave, venturous Eastpak mindset with a clear representation of the product’s durability in a futuristic setting. “Built to Resist 2023” fasts forward to the future where humankind is exploring the new terrain of life on Mars. The cinematic film visualizes a …