Social Media Marketing

EDD – ZN Consulting [Video]

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ZN was responsible for the digital communication for the European Development Days 2016 (EDD). The event is a forum that takes place every year in Brussels and is the most important gathering of the development community. Guests included Jean-Claude Juncker, President of the European Commission, Ban Ki-Moon, Secretary General of the United Nations and a significant number of Prime Ministers and Heads of State; as well as highly influential figures in the world.

ZN helped to insure maximum impact of this event in the online environment, contributing to raise its profile in a significant way. The reach of the official hashtag, #EDD16, was 20 times more effective than in the previous year and the organisers recognised that ZN contributed to transforming the digital communication into a massive online story.

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