In this episode, we talk to Dave about the best practices when it comes to email marketing and how he has helped some brands with abandoned cart recovery. Most merchants are worried that by using email marketing, they may annoy their customers rather than encourage them to buy products. Dave discusses some tips on how to create sophisticated and tasteful emails for your marketing strategy.
In this episode, you’ll learn things about:
– What has changed with email marketing and the market itself throughout the years
– The difference between building relationships with customers and spamming customers
– How to apply the “Ladder of Emails” concepts to your marketing strategy
– What other brands are doing to innovate email marketing
Love this conversation? Connect with Dave on Twitter @daverodenbaugh.
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