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Digital Marketing for Professionals

Eliminate Friction from Your Go-to-Market Motion ft. Natalie Peled David | RevAmp Podcast [Video]

Eliminate Friction from Your Go-to-Market Motion ft. Natalie Peled David | RevAmp Podcast

Natalie Peled David was a GTM leader for PX, a Series A start-up in the MarTech space, and she now advises early-stage companies on their go-to-market approaches. While leading Sales and Customer Success in her last position, she learned how customer success is at the intersection of everything that goes on in an organization and the impact CS has on revenue. Listen to hear Natalie’s insights about customer success strategy, the GTM motion, and how to have a smooth handoff between Sales and Customer Success.

Podcast Highlights:
1:10 – Effective Customer Success Strategy and GTM Motion
5:40 – Finding Your Ideal Customer Segment
9:38 – How to Scale Customer Success
13:30 – Becoming a Process-Oriented Salesperson
17:22 – The Importance of Deal Momentum
19:22 – Solving Revenue Operations Challenges Pays Dividends
22:00 – Friction Points in Sales
25:01 – What is Salesperson Ramp-Up Time?
28:50 – A Smooth Handoff From Sales to Customer Success

About the podcast
The RevAmp podcast derives from two words: Revenue + Amplification. This series has been produced specifically to give a voice to the sales and revenue operations professionals who have invaluable experiences to share. We have seen the scope for this role, as well as the recognition, expectations, and tools have rapidly changed over the last couple of years. The reality is that there are not enough high-quality resources for fellow professionals to use as a benchmark or learning curve. DealHub knows how important it is to be well resourced so we have put together this RevAmp podcast for your benefit.

Watch more revenue and sales operations podcasts at https://dealhub.io/resource-center/podcasts/

#CustomerSuccess #GTM #RevOps

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Categories
Digital Marketing for Professionals

How to Build a Modern Marketing Team [Video]

Let’s face it, the key to being successful in any organization is the people. In this episode, David interviews Danielle Balestra, Director of Marketing Technology and Operations at Goodwin. Danielle shares how she has approached the ever-evolving challenges of building successful marketing teams.Listen as David and Danielle discuss:-How to identify gaps within the team-Overcoming the competitive job market-The importance of creating a proactive environment-How to assess your MarTech stackKey Steps for Conducting a MarTech Stack Assessment: https://bit.ly/3y9CgAEDanielle's LinkedIn: https://www.linkedin.com/in/daniellebalestra/David's LinkedIn: https://www.linkedin.com/in/demandgendave/LeanData Bookit Demo: https://www.youtube.com/watch?v=DM1CEA7T4n0------------------// Learn More About Us \--------------------------Welcome to DemandGen TV, your source for learning the methods and technologies for driving growth. Here you'll learn the leading marketing and sales technologies as well as the latest marketing strategies, best practices, and tools used by modern marketing practitioners. We regularly feature marketing solutions from Adobe, Salesforce, Microsoft, Oracle, HubSpot, to DemandBase, 6Sense, ZoomInfo, Sendoso, and more. Be sure to watch the episodes about our holistic model for digital transformation, known as the D3 Methodology. DemandGen TV is brought to you by the Demand Generation Group at BDO Digital, an award-winning digital transformation consultancy that provides strategic guidance and hands-on services to marketers around the world. We’re committed to keeping you up to date on the latest trends taking place in marketing. Be sure to subscribe and turn on notifications so you never miss an episode! ------------------// Learn More About Our Services \-------------------------- Need help driving growth and digital transformation in your organization? Check out BDO Digital’s services here: https://bit.ly/3gkmIhm ------------------// Check out these other resources \-------------------------- BDO Digital’s Resources Hub: https://bit.ly/2N3myz1 BDO Digital’s Blog: https://bit.ly/3cVwnt9 DemandGen Radio Podcast: https://bit.ly/3dSEhEZ Manufacturing Demand book: https://bit.ly/37zkhVw

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Digital Marketing for Professionals

What are Programmatic Ads and DSP? [Video]

What are Programmatic and DSP? In this video, John Lincoln, a digital marketing expert, will explain the two and showcase how they can fit into your overall digital marketing strategy. First of all, DSP stands for Demand-Side Platform. These DSPs are a type of software that advertisers use to automate the process of buying ad inventory from publishers. Programmatic advertising is a way to do advertising using a program. These ads are run through a DSP (think Taboola Outbrain, Steelhouse, MNTN, Amazon), are automated, and are often upper funnel. Do you have questions about Programmatic Ads or DSPs? Leave a comment below to reach out to us at [email protected] ►Subscribe: https://bit.ly/2AuX8o5
 Learn more on our blog: https://ignitevisibility.com/
 Ignite Visibility is a premier Internet marketing company based in San Diego, CA.
 
 
 #digitalmarketing #internetmarketing #DSP #DemandSidePlatform #programmaticads