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Email Marketing: What is it and how does it work? [Video]

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Digital Marketing for Professionals

What is email marketing?

Email marketing is a digital marketing strategy that involves the use of email to promote specific products, special discounts, or other services to a targeted audience.

Email marketing aims to reach a mass quantity of leads or clients with little inversion.

With these emails you are persuading your leads or clients to take a particular action, you will also be building brand awareness and customer loyalty. With a good email marketing strategy, you will ensure to stay in your clients’ minds.

We’ve all seen these emails pour into our inboxes, so we know that the beauty of email marketing is that (generally) the messages will be tailored and target your specific needs and interests.

By using email marketing you can guarantee a more personal touch than you would with social media publicity. It offers a much better chance that your lead will be enticed with personalization, rather than just scrolling …

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