Categories
Marketing Platforms and CRM

Enhanced Engagement History for Pardot [Video]

Enhanced Engagement History for Pardot

Enhanced Engagement History for Pardot is a marketing insight solution for Pardot customers. The Partner Application allows a marketing team user to get a 360-degree view of a prospect’s marketing engagement history from all Pardot Business Units (BUs) directly on the prospect’s Salesforce record. They may also filter the engagement history to see a single BU at a time.

The user sees this information via a Lightning Web Component (LWC) that can be added to the Lead, Contact, Person Account, or custom object page in Salesforce Lightning. The engagement history data is obtained by querying Pardot over the API, so it provides real-time information and does not store any information itself. Email content can be previewed from the LWC by clicking on them to get further details inside Salesforce.

Start your free trial on the AppExchange: https://www2.nebulaconsulting.co.uk/l/39352/2022-02-01/f6j7w3

Watch/Read More
Categories
Marketing Platforms and CRM

B2B Sales & Marketing: As Easy As ABX for Marketing Operations [Video]

In this session from B2BMX Next Level ABM, Damien Swendsen and Lisa Smith from InsideView (a Demandbase company) share how their teams work alongside each other to target the right accounts, engage every member of the buying committee, and build long-term customer relationships all on the foundation of great B2B data.