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Ep 11 | The Cheap Roast Dinner That Earned 100+ Backlinks | Amanda Walls | 4K [Video]

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Search Engine Optimization

Ep 11 | The Cheap Roast Dinner That Earned 100+ Backlinks | Amanda Walls | 4K

Are you looking to earn quality backlinks? Join our host, Chima Mmeje, as she chats with Amanda Walls, director of Cedarwood Digital. Discover how Amanda transformed a supermarket roast dinner price comparison into a link-building triumph.
In this episode, you’ll learn Amanda’s strategies for using data-driven storytelling to capture media attention and secure 100 high-quality backlinks for a financial services brand. Whether you’re a digital PR professional or an SEO specialist, you’ll gain valuable insights to enhance your link-building efforts.

TIMESTAMPS
1:03 How did you foresee the potential for digital PR success?
3:34 How did you go about the research for the campaign?
5:43 How did you ensure that the research was unbiased?
8:14 Which one is the cheapest place to shop at?
10:51 What is a nut roast?
11:19 Hot take: What is the biggest misconception about digital PR?
13:46 Could you share some strategies or tactics that worked best in this campaign?
16:03 Beyond backlinks, what were the other SEO benefits?

A very special thank you to our guest, Amanda Walls!
https://x.com/amandajwalls
https://www.linkedin.com/in/amandajwalls/
https://cedarwood.digital/
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