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Digital Marketing

Episode 284: Video Content Made Easy With Casey And Matt From Gravity Digital

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Episode 284: Video Content Made Easy With Casey And Matt From Gravity Digital

What’s the most important element of creating video content? Hint – it’s not lighting or a high-quality camera.

On today’s episode, guest hosts Casey and Matt from Gravity Digital break down video content creation and some of the highlights from their recently-filmed Digital Marketer certification.

In this day and age, video content is king; everybody is working to create the most compelling video possible. However, most people can’t seem to get past their assumption that video needs to be broadcast quality to be effective. But as Matt and Casey explain, video content shot on an iPhone can be just as persuasive so long as the message is clear.

Tune in to discover time-tested tips and tactics you can use to create engaging videos and rise above the mediocre video content floating around.

IN THIS EPISODE, YOU’LL LEARN:

The most important aspect of creating video content
Tips to get you started on video content
Why marketers need to spend more time refining their messaging
Quick ways to find topics for your videos
Organic versus paid video content
Ad testing and why it matters
Ways to use customer reviews in your content and mistakes to avoid
https://gravitydigital.com/

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Digital Marketing

301: Ryan Berman on the Importance of Courageous Ideas 01/26 by Columbia Sports Management [Video]

Joe sits down with Ryan Berman, founder of Courageous, an agency that focuses on creative and courageous marketing. He shares how he got his start in advertising and what is was like to watch the industry change around him. He explains why he left New York for San Diego to become an entrepreneur and pursue his belief in courageous ideas. Berman explains why he fired himself from the first company he started and how that led to him writing his book, Return On Courage: A Business Playbook For Change. Berman shares his tips for bringing a more creative mindset to risk-averse companies and the overall importance of being courageous. He also discusses why he started his nonprofit called Sock Problems. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Matt Hornick ‘23 (@MNHornick), and Cindy Li ‘23 (@cindyliiiii), with Rashad Hyacenth ‘23 and Marco Vonderheide ‘23 managing social media efforts. Links: Website: https://ryanberman.com LinkedIn: https://www.linkedin.com/in/courageousideas/ Sock Problems: https://www.sockproblems.com