What’s the most important element of creating video content? Hint – it’s not lighting or a high-quality camera.
On today’s episode, guest hosts Casey and Matt from Gravity Digital break down video content creation and some of the highlights from their recently-filmed Digital Marketer certification.
In this day and age, video content is king; everybody is working to create the most compelling video possible. However, most people can’t seem to get past their assumption that video needs to be broadcast quality to be effective. But as Matt and Casey explain, video content shot on an iPhone can be just as persuasive so long as the message is clear.
Tune in to discover time-tested tips and tactics you can use to create engaging videos and rise above the mediocre video content floating around.
IN THIS EPISODE, YOU’LL LEARN:
The most important aspect of creating video content
Tips to get you started on video content
Why marketers need to spend more time refining their messaging
Quick ways to find topics for your videos
Organic versus paid video content
Ad testing and why it matters
Ways to use customer reviews in your content and mistakes to avoid