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Episode 57 – It’s Planning Season And You Need A New Plan To Hit Revenue Goals in 2023 [Video]

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Episode 57 – It’s Planning Season And You Need A New Plan To Hit Revenue Goals in 2023

You would never run your business without a budget so you shouldn’t run revenue without one either. You need to set your level of investment based on your growth goals and the plans you have for attaining those goals. What conferences, what website upgrades, what technology, what paid social, paid search, content creating and more needs to get done to produce a certain level of performance. All those questions need to be asked and answered now during your planning cycles for 2023. You should never have to answer the question, “what is your budget for this project?” with “we don’t have one or I don’t know.” You MUST have one and you should manage to it. We’ll help you get this done for 2023 during the show.

What we’ll cover in the show –

— How to back into the budget number based on your actual growth goals

— How to attribute budget to specific programs so you can build your budget number

— Ways to evaluate the return on your investment during the year so next year’s budget setting process should be much easier

— How to look at the budget across marketing, sales, and customer service as it relates to revenue growth and spending in each area

— What to do if you’ve underestimated or overestimated mid-year