Google+
Browse: Home / An Experiment in Blog Marketing

Menu

Skip to content
  • Blog
  • Terms and Privacy
  • Permissions Policy
  • Contact
  • About
Header image

MediaVidiLogo

Perspectives on Digital Life

Menu

Skip to content
  • Blog
  • Viewpoint
  • Diary
  • Authors
  • About
  • Video Content Hub

An Experiment in Blog Marketing

Posted by Cristian Worthington on February 1, 2016 in MondoDiary | 550 Views | Leave a response
Print Friendly Version of this pagePrint Get a PDF version of this webpagePDF

This month we implemented ConvertKit on this blog – a very useful marketing tool for improving engagement on any blog.

ConvertKit allowed us to add Calls to Action to encourage readers to give us their email address.

Calls To Action

We added 3 Different Calls to Action.

  1. A Sidebar Ad prompting readers to Join the MediaVidi Blog

Join the Blog Sidebar Ad

2.  A Pop Up offering our Free Guide – 12 Ways to Make your Content Mobile Friendly.  The pop up appears when you read your first article on the site.

Pop up CTA

 3. A Sidebar Ad for our Free Guide

Free Guide Sidebar Ad CTA

The standard practice on blogs today is to give away a free piece of valuable content to your readers as an inducement for the reader to join your email list.

Calls to Action – Marketing Goal

The goal of these 3 Calls to Action was to get readers to give us their email address so we can build a relationship with the people who like our content.

Early Results

The pop-up advertising our Free Guide – 12 Ways to Make your Content Mobile Friendly – was implemented to pop-up the first time a reader read one of our blog posts.

Once a reader had read their first post they would then see the Sidebar Ad for the Free Guide.

These Calls to Action worked really well and we collected lots of email addresses. So we decided to run an experiment.

In #Marketing Never Trust your Gut. Always Experiment. #contentmarketing #blog

Click To Tweet

The Experiment

Our Free Guide is filled with actionable tips, tools and valuable resources to help readers make their Content Mobile Friendly.

The Guide is targeted at people who create or curate content and are engaged in content marketing (the target market for our startup MondoPlayer).

Normally our blog covers a broad range of topics related to entrepreneurship, startups, digital media and marketing. But we decided to run two posts in a row about “mobile”.

The idea was to bring people to the blog who were interested in content marketing for mobile. We assumed people coming to the site with “mobile” on the brain would jump at a free guide to help them make their content mobile friendly.

An Unpredictable Result

We saw zero engagement from people who visited the posts about mobile. Strangely they were not the least bit interested in getting a comprehensive guide. Maybe once they read the articles their curiosity was satisfied.

On the other hand, people who visited posts on other topics engaged like crazy and signed up for the Free Guide.

Lesson Learned

We learned an important lesson about the way people consume content on the web.

Our assumption that people coming to the site to read a post about “mobile” were somehow self identifying as “mobile people” was wrong.

Once again the old adage about assuming held true. (“Assuming makes an ass out of you and me”.)

Take Away

Sometimes the results you expect in your online marketing don’t add up. In the arithmetic of web traffic, 2 + 2 doesn’t always equal 4.

Our experiment proved how important it is to test rather than to rely on your gut instincts.

 

Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, MediaVidi will receive an affiliate commission. Regardless, MediaVidi only recommends products or services we use personally and believe will add value to our readers. We are disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.  Please also note that we are the founders of MondoPlayer.
✕

Supercharge your Content Marketing

Mv15 12 ways ads b

Improve your results up to 63%.

Make your content mobile friendly. Find out how to transform your content.

Actionable Tips, Tools and Resources.

Get MediaVidi’s Guide. Free.

Success! Now check your email to receive your Free PDF.

There was an error submitting your subscription. Please try again.

We won't send you spam. Unsubscribe at any time. Powered by ConvertKit
Posted in MondoDiary | Tagged ContentMarketing, ConvertKit, marketing

About the Author

Cristian Worthington

I am the founder of 5 startups with extensive experience in the software industry. I have dedicated my career to developing and bringing disruptive technologies to market. Most recently, I am the CEO of MondoTag.com Inc. a company that has released a revolutionary new video technology that will change the way people discover and share video.

  • Google Plus
  • LinkedIn
  • Twitter
  • URL

Related Posts

Marketing your Value PropositionHow to Create an Enticing Value Proposition→

Bad Design7 Reasons Bad Design is OK→

Content Marketing the Future of Journalism?→

Computer Mouse in Mouse Trap - Content Marketing TrapThe Content Marketing Trap→

  • Facebook
  • Google Plus
  • RSS Feed
  • Twitter
  • YouTube
Video Content Marketing App
Video Content Marketing App
 
 
 
  • Facebook
  • Google Plus
  • RSS Feed
  • Twitter
  • YouTube
 

©2017 MediaVidi

Menu

  • Terms and Privacy
  • Permissions Policy
  • Contact
  • About