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Facebook Opens Holiday Fundraising Pop-Ups [Video]

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Digital Marketing

Facebook has become a popular outlet for charitable giving, with more than $2 billion donated through the platform’s fundraising tools since they launched in 2015.

To coincide with Giving Tuesday (which was Dec. 3), Facebook is spotlighting its fundraising capabilities and inviting people to donate to the Military Mama Network—a nonprofit group that supports military families in need—at holiday pop-ups in New York, Chicago and Los Angeles.

The pop-ups are an extension of the company’s ongoing “More Together” campaign, which launched in May under CMO Antonio Lucio and focuses on people coming together on Facebook Groups over shared experiences and interests. Military Mama Network was featured in Facebook’s recent holiday ad as part of the campaign.

“We know Facebook is where people go to support the causes they care about,” said Samantha Wu, vp of brand and product marketing. “We wanted to create a physical pop-up to highlight one our groups, Military Mama Network, to showcase in real …

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How Desire Paths can Transform your Branding and Public Relations
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