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Facebook’s First Corporate Logo Is a ‘Beautiful Umbrella’ [Video]

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Social Media Marketing

It’s a new era at Facebook: On Nov. 4, the tech giant unveiled its first-ever corporate logo, a wordmark meant to represent the company as a whole, including all of its subsidiaries—among them Messenger, Instagram, WhatsApp and Oculus—as well as, of course, the social media platform.

Facebook CMO Antonio Lucio said the idea of creating a unified corporate identity has been in the works since he started at the company, about a year and a half ago. Some of his earliest conversations with Facebook CEO Mark Zuckerberg and COO Sheryl Sandberg were about “the need for the corporate entity, for Facebook the corporation, to have its own narrative, its own look and feel separate from the app.”

“The type of conversations that we need to have are topics of world relevance that transcend each and every one of the apps,” Lucio said. “Topics like election interference, information privacy, data management, …

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