How Boots got a group of everyday women to spend 3 years building its new skincare brand [Video]

How Boots got a group of everyday women to spend 3 years building its new skincare brand [Video]
To see the original post and the Video, click here Pharmaceutical giant Walgreens Boots Alliance recently launched its first own-brand skincare range in over two-decades to rave reviews after three years working with a group of women – originally found to simply participate in market research – to design the ... Watch Video