Moving brand development away from the marketing department is the only way to e [Video]

Moving brand development away from the marketing department is the only way to e [Video]
To see the original post and the Video, click here My vision is that we take brand development and ownership out of the brand teams. Yes, that’s right. I’m suggesting we move it upstream, to leadership. Here’s why. To start off on a positive note, experience tells me that more ... Watch Video