Tackling location data roadblocks: Insights from The Drum’s marketing [Video]

Tackling location data roadblocks: Insights from The Drum’s marketing [Video]
To see the original post and the Video, click here Location data provides marketers with ample opportunities to target consumers more effectively. But according to Forrester’s latest findings, 34% of US marketers find inaccurate location data challenging, while 33% struggle with understanding how to use location to deliver relevant messaging. ... Watch Video