Transparency is digital marketing’s buzzword of the month [Video]

Transparency is digital marketing’s buzzword of the month [Video]
To see the original post and the Video, click here There is no other industry in the world more hooked on the drug of jargon, than the marketing industry. We are constantly inventing meaningless new terms for the same old thing. For example, earned media = publicity. Omni-channel = multi-channel. ... Watch Video