The keywords we use to search the Web are quite revealing. As we translate our thought processes into search phrases, we provide clues to our ever changing needs as consumers.
We’re more dependent on search than ever before. In the U.S. alone, nearly seven billion Web searches were performed in January, according to comScore. Marketers are eager to make sense of all this data and new research tools are allowing them to do just that.
The following tactics outline how you can take advantage of keyword search intelligence to better understand consumer behavior and make well informed business decisions.
Speak A Common Language
Researching how your customers search the Web will help you speak a common language. This is key to their understanding of your value proposition. You’ve got limited time to capture their attention. If the subject line of an e-newsletter or the copy on a landing page doesn’t resonate with users, they’ll …