One of the most cost-effective ways to increase your conversions is to optimize your lead generation efforts.
Here are some of the tactics to consider in your 2023 marketing strategy to optimize your sales funnels:
👉 Dedicated landing pages designed specifically to funnel users to a conversion
A/B testing of content, which can help you identify the most effective messages and approaches to generate conversions.
👉 Smart CTA content that changes depending on a user’s persona or point in the sales cycle to make it more clickable.
👉 Hotjar and other analytics tools that allow you to see how users are actually interacting with your lead generation messaging.
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