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Former Deutsch Executive Winston Binch Explains Why He Didnt Launch a Consultancy After All [Video]

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Digital Marketing

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Launching one’s own consultancy is not the only way to find a new place in advertising.

Winston Binch, former chief digital officer at Deutsch who left that agency just before the first of the year, wrote in a LinkedIn post today that he planned to go the consultant route—until one agency changed his mind.

“For the last six months, I’ve been doing brand and digital transformation consulting in order to get further upstream with brands and help solve their most complex business problems,” he wrote. “What I now see as fact is that brands need partners who boot up business-first and can help them better understand their data and customers. Yes, creativity and experience matter more than ever, but sustainable business growth only happens when intelligent data, tech, and creative solutions work harmoniously together. Art and science are required in equal parts.”

Several weeks after leaving Deutsch, Binch told us that

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