Websites exist to encourage your visitors to perform some task, whether it is to purchase something, click on something, or merely view (i.e. read or watch) something. While not all websites are created equal, all websites want users to do something.
By employing web analytics, you can gauge how successful your website is and where improvements can be made to enhance the user-experience.
Just as not all websites are created equal, neither are web analytics tools. There are hundreds of different tools on the market, ranging from free solutions to those costing a hefty chunk of change, all with various capabilities. In this article, we’ll review some of the leaders in the free web analytics software space.
Where Do I Begin?
Before you are able to select the best analytics tools for your website, you need to determine which analytics metrics are most important for your organization to track. A hammer is a useful tool, …