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Friday Stir [Video]

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-Barkley celebrates being “On the Road Again” with a new spot for Winnebago utilizing user-generated content (video above).

“‘On the Road Again’ captures the Winnebago community’s boundless optimism for the future and raises funds for the parks they love and respect,” Winnegbago director of marketing Matthew Smith said in a statement. “As parks are reopening around the country, we wanted to rally our community and preserve nature for all to enjoy.”

Winnebago is one of several brands tapping into consumers’ enthusiasm for summer road trips at a time when vacations are curtailed.

“The Winnebago community is a tight-knit group that has felt the loss of seeing one another since stay-at-home orders went into place for most states,” Barkley executive creative director Berk Wassermansaid in a statement. “This piece gave them the chance to come together and share a song …

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