Bruce Whitfield talks branding with Zetu Damane, Chief Strategy Officer at McCann Joburg.
Anticipation is building ahead of the release of the Barbie movie, as its wide-ranging marketing campaign rolls on.
The film is set to hit theatres in the US on 21 July.
It stars Hollywood luminaries Margot Robbie and Ryan Gosling in the roles of Ken and Barbie.
The #BarbieMovie campaign highlights what is possible when you think outside the box of TV, outdoor and even digital marketing says Zetu Damane (Chief Strategy Officer at McCann Joburg).
They’ve done the traditional stuff like the trailer, the outdoor… but it’s the non-traditional stuff that they have done that is really exciting.
Zetu Damane, Chief Strategy Officer – McCann Joburg
“Thinking outside the box” included advertising Ken and Barbie’s Malibu beach pad on Airbnb, …