GA4 Calculated Metrics – Here’s How They’re Possible… [Video]

Learn how to create calculated metrics with Google Analytics 4 (GA4). Walk through the steps to create custom-calculated metrics using your data. Calculated metrics let you combine existing metrics to create new ones, and in this video, you will walk through the steps to create three different custom metrics. Let’s get started!

YOUR LINKS:
○ Join our courses: https://www.lovesdata.com/courses
○ Subscribe to our YouTube channel: http://www.youtube.com/subscription_center?add_user=lovesdata
○ GA4 tutorial – https://youtu.be/Xzvn_kBmIRw

JUMP TO A TOPIC:
00:00 Introduction
00:33 Create a report in Looker Studio
01:14 Creating a chart-level field (‘Average User Duration’)
02:29 Adding calculated metrics to tables
03:35 Creating a source-level field (‘Average User Duration’)
05:13 Creating ‘Average Conversions Per User’ metric
06:11 Creating ‘Ecommerce Conversion Rate’ metric
07:49 Conclusion