GA4 Events – Exactly Why You NEED To Use Them [Video]

Learn all about automatic, recommended, and custom events in GA4 (Google Analytics 4), including what they are, when to use them, and a walk-through showing you how to start tracking recommended events into GA4. Let’s get started!

JUMP TO A TOPIC:
00:00 Introduction
00:43 GA4 events report
01:59 What events can track
02:55 Parameters and events
03:24 Viewing parameters
05:14 Automatic parameters
06:45 Automatic events
07:57 Enhanced Measurement
11:20 Recommended events
13:57 Custom events
15:59 How to create GA4 events
16:26 Create events in GA4
18:37 Create events with GTM
21:09 Conclusion

YOUR EXTRA RESOURCES:
○ Google’s recommended events – https://support.google.com/analytics/answer/9267735
○ Tracking clicks, buttons, and forms – https://youtu.be/D8Cria0ojTU
○ GA4 tutorial – https://youtu.be/Xzvn_kBmIRw
○ GTM tutorial – https://youtu.be/_D5nd5SZ4s8
○ GA4 Course (paid) – https://www.lovesdata.com/courses/google-analytics-4
○ GTM Course (paid) – https://www.lovesdata.com/courses/google-tag-manager

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