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Get New Dental Patients Every Month! [Video]

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Social Media Marketing

This summer, My Social Practice CEO Adrian Lefler had the privilege of presenting at the Ultradent Whitening Extravaganza in Las Vegas. Ultradent, known for their Opalescence whitening products, invited My Social Practice to share insights on how dental practices can effectively use whitening campaigns to attract new patients. As part of this initiative, Ultradent provided us with the names of a few dental practices successfully running Whitening for Life campaigns, who graciously agreed to interviews about their experiences. Here’s what we learned about this strategic and highly effective campaign.

What is the Whitening for Life Program?

The Whitening for Life program is a unique initiative designed to reward patients who commit to their oral health. Here’s how it works:

  • Initial Visit: Patients receive pre-filled whitening trays for free or for a one-time fee of your choice. Many practices charge $99 – $149 to get started.
  • Six-Month Visits: At each preventative visit every six months, patients receive complimentary touch-up trays.

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