When you go to someone’s home for dinner, social convention dictates you bring a gift. In the world of social media the “gift” is content.
Of all the things you can bring to a social media conversation there is nothing more engaging than video.
Most videos shared on social media are sourced from aggregation services like Buzzfeed, Funny or Die and YouTube Charts. These sites provided a valuable service by collecting popular videos that users tend to share.
The success of video aggregation services has created a new problem – overexposed/over shared videos. Perhaps the only thing worse than coming to the party empty handed is the shame of arriving with the same thing someone else already brought!
CISCO estimates that 90% of the traffic on the Internet in 2014 is video. In a world with nearly infinite video, its ironic that much of the content being shared is repetitive.
Originality isn’t the only problem. Prescience matters too. If you’re the first to post a video in your social circle you are immune to the possibility someone else will upstage your post.
Whether you’re a Content Manager or Social Media Manager for a company or you’re someone who likes to be known for finding interesting content, the landscape has become increasingly competitive. Everyone is searching for the perfect content to support their brand or message.
Our new service (MondoPlayer) is attempting to address this market by providing some new features that we hope will make you the life of the social media party.
We launched MondoPlayer’s new social media features today (Release 2.3.0). They include some tools that will not only keep you in the loop, they will make it easy for you to be instantly ahead of your competition.
Using MondoPlayer you can enter a search term and constantly monitor the Internet as a steady stream of videos plays. MondoPlayer constantly scours the Internet finding the most recent videos meeting your criteria.
For example, if you run a pet store you can have multiple streams playing on your screen with search terms like “cat news” and “dog news”. As videos are posted to news sites and video sharing sites, MondoPlayer finds the content and let’s you preview them in real time. You would be amazed how many pets make the news each day somewhere in the world!
When you spot a video your social circle will want, you can mouse-over and click a “+” button and share the link on any of your social media accounts instantly.
Within minutes of new videos hitting the web you can be sharing the content with your audience who will come to realize that you are the trend setter.
Photo Credit: Andrey