Watch the MeasureMinds webinar on Google Analytics 4 and BigQuery from January 18, 2022 5:30 PM to 6:30 PM GMT.
Meetup Group: https://www.meetup.com/Bristol-Digital-Analytics-Meetup/
Data can sometimes be a bit overwhelming. This is especially true if you’re running a big business with various applications and websites to manage. What are you supposed to do when the data is too much to handle?
Luckily, Google have presented us with an answer to this question. They’ve called it BigQuery (BQ), and using BigQuery with Google Analytics 4 can really simplify your data related conundrums.
BQ opens a world of opportunities that will help you to take advantage of all this data. This minimises the headache and allows you to create more streamlined and effective marketing campaigns.