If you’re a nonprofit, you should be a member of Google for Nonprofits, a program that includes a free membership and access to various products. One product that should be on your radar is Google Ad Grants.
With Google Ad Grants, qualifying nonprofits have access to up to $10,000 per month in search ads shown on Google.com. Nonprofits like DonorsChoose, Days for Girls, and We Care Animal Rescue all use Google Grants in their campaigns and drive more traffic through organic search.
You can use Google Grants to:
- Reach donors, volunteers, and consumers when they’re searching keywords relevant to your nonprofit
- Raise awareness by choosing relevant keywords and creating unique ads to highlight your work
- Track online donations, newsletter sign-ups, and volunteer registrations
- Promote your organization’s website on Google with in-kind AdWords advertising
According to Google Support, there are a few limitations to Google Ad Grants, including a $2.00 max cost per …