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The Implications of AI in Digital Marketing
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Google Ads: Import Key Events From Google Analytics [Video]

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PPC Advertising

Google Ads: Import Key Events From Google Analytics

Learn how to import key events from Google Analytics into Google Ads to track conversions and enhance your ad performance. In this video, you will walk through the steps to import conversion actions from Google Analytics 4 (GA4) into Google Ads. You will walk through the steps to ensure Google Ads and Google Analytics are linked, and how to import key events into Google Ads. You will also learn how to enable events as key events in Google Analytics. By the end of this tutorial, you’ll be able to report on conversions based on your GA4 event data in Google Ads. Let’s get started with importing key events from GA4 into Google Ads and take your conversion tracking to the next level!

YOUR EXTRA RESOURCES:
○ Key events in Google Analytics – https://youtu.be/j747Xb-ik5A
○ Reporting on key events in Google Analytics – https://youtu.be/XxCUVqhovEA
○ Google Analytics Course (paid) – https://www.lovesdata.com/courses/google-analytics-4
○ Google Analytics Course (free) – https://www.lovesdata.com/courses/analytics-essentials
○ Google Ads Course (paid) – https://www.lovesdata.com/courses/google-ads-fundamentals

JUMP TO A TOPIC:
00:00 Introduction
00:39 Link Google Analytics and Google Ads
02:29 Enable key events in Google Analytics
03:33 Import key events in Google Ads
05:12 Add conversion metrics in Google Ads
05:33 Next steps

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