Google Ads Is Changing How They Track Conversions [Video]

Welcome to the world of digital advertising, where businesses strive to stay on track with the ever-changing world of Google ads in order to maximize their profits. But amidst the quest to stay up to date, the conversation often turns to the complexities of tracking and attributing conversions accurately. In this blog post, we’ll delve into the changes Google is rolling out in its attribution model, shedding light on how these changes can impact your Google ads performance.

Understanding Conversion Attribution

Conversion attribution is far from simple in today’s world. Customer journeys are often fragmented, involving multiple touch-points before a conversion takes place. Consider a scenario where a potential customer interacts with various ads—Performance Max campaigns, display campaigns, and search campaigns—before finally converting. Google needs to attribute the value of that conversion across these touch-points. Historically, Google offered different …