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PPC Advertising

Google Ads Performance Max Campaigns – Are They Worth It? [Video]

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Google Ads Performance Max Campaigns – Are They Worth It?

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If you want to know whether Performance Max campaigns are worth it, you’ve come to the right place. This video will tell you how they work and how you can get started.

How are you finding performance max yeah very good you need to give it a bit of time let the algorithm learn and don’t make too many changes and as I said earlier on don’t expect things to happen too quickly either but once it starts to run it really does work wonderfully well I would highly recommend that you have the assets as well, especially the video assets. Because if you don’t have video a third of that asset group is empty. You have the text, you have the images, you don’t have the videos. So video creation is extremely important.

And this is why you know those who have started or are starting video marketing or video ads right now are going to stay ahead from the rest of the pack. Very soon in my humble opinion, Google is going to take away the keywords. Right the way things are going. They’ve taken away broad modified. Exact match is not exact anymore. Phrase is not phrase anymore. So it’s going broader and broader. Right? And eventually, Google won’t need any keywords.

They will know exactly who we are after. What we are looking for and we are going to just target those audiences. Which is fine as long as the algorithm works and it works wonderfully well. Especially with performance max. There are no keywords with dynamic search ads, there are no keywords. Once you set it up properly, it works wonderfully well. So, it’s better for us because there’s less work. Now, you might think as an agency owner, freelancer, oh I’m going to be out of my job very soon. Well, you will be if you don’t evolve yourself. You need to think of new ideas. How can you stay in front of your competitors? So, I started doing video marketing about four years ago.

I wish I had done 10 years ago has started but anyway, and very few agencies are doing video marketing I can count them, on one hand, are doing these live streams are uploading videos regularly and those who are doing this will stay ahead now with video you need to be creative you need to learn how to create these videos which you can then upload test and optimize right I have more time to focus on creating the creatives rather than matching around with the keywords. So for me is going to be even better. If we get rid of or Google gets rid of keywords we have one less hassle thing one less thing to worry about. Which keywords, how many keywords we should have, which match type, shall we put them in the same ad group, shall we keep them separate, how we use negative keywords and so on.

All of that is going to disappear and all we do is just keep on focusing on the creatives and the landing page experience which very few people look at because all the blame goes on Facebook and Google oh they don’t work, I set it up properly, I use exact keywords, I did split testing, I wrote different ads and so on but they don’t look at what’s happening on the other side running ads is one part of the equation the other one is where those clicks take that visitor to that landing page. So you need to do that as well. Look at everything, the whole landscape, not just Google Ads. Okay, so hope that helped.

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PPC Advertising

Auto Detailing Marketing | How To Get Business For Auto Detailing | Google Ads [Video]

Auto Detailing Marketing | How To Get Business For Auto Detailing | Google Ads. In this auto detailing marketing case study we talk about google ads for auto detailing and how to get business for auto detailing. If you are looking for car detailing marketing ideas and strategies look no further. PPC for auto detailing is the fastest way to get your phone ringing off the hook! Learn all about auto detailing advertising and our auto detailing marketing plan.Wanna run this campaign for your Business? Apply today: https://clicksgeek.com/apply-todayMore about us, our free training, and our courses: https://linktr.ee/clicksgeek⏱️TIMESTAMPS⏱️0:00 Intro 0:16 Auto Detailing Marketing0:49 Using Google Ads to generate more leads3:20 Outro---------- RELATED VIDEOS ----------1. Criminal Lawyer PPC Marketing Google Ads Case Studyhttps://youtu.be/uPbgSkua6Lw2. Estate Planning Lawyer Google Ads PPC Case Studyhttps://youtu.be/lO-aYkyWTrA3. Dentist Marketing Google Ads PPC Case Studyhttps://youtu.be/wrSQxT5Kmbs4. Auto Repair Shop Marketing Google Ads PPC Case Studyhttps://youtu.be/SL7OFiXz228*************************************************************************#PPC #AdWords #GoogleAds #GoogleAdsTutorial #GoogleAdshowto #GoogleAdsoptimization

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PPC Advertising

Top 5 Amazon PPC keyword Research Strategies | How to find keywords for Amazon PPC [Video]

FORMULAS Word Count: =LEN(Cell)-LEN(SUBSTITUTE(Cell," ",""))+1 Countif : = COUNTIF(H5:P5,"less than sign 48") Vlookup : = VLOOKUP(Cell,Select full table(fix with f4),6(Select column),FALSE)Top 5 Amazon PPC keyword Research Strategies | How to find keywords for Amazon PPCWhat is Amazon PPC?Amazon Pay-per-Click (PPC) advertising is part of Amazon’s internal advertising system. Through Amazon PPC, brands, agencies, and third-party sellers can target specific keywords to create advertisements for their products, which appear in Amazon’s search results and on competitor product listings. In this way, sellers can present Amazon customers who are ready to make a purchase with relevant products at the point of sale — and then measure their ads performance to identify which specific ads are driving conversions. Amazon then charges them each time a potential customer clicks and views their ad. It’s a highly effective technique to derive sales and rank organically.ACoS:Advertising Cost of Sales also known as ACos is the percent of sales spent on advertising. This is calculated by dividing total ad spend by sales. ACos must be lower than your products actual profit margins if your profit margin is 30% then your ACos must be lower than 30% to get into profit zone. For example, if you spent $4 on advertising resulting in attributed sales of $20, your ACoS would be 20% (i.e., $4/$20 = 0.20). Formula: 100 ([total ad spends] ÷ [total sales])Attributed Sales: Attributed sales are the total product sales generated within one week of clicks on your ads. Your sales data can take up to 48 hours to update so, don’t get worried if sales are not appearing. You can view the individual sales totals for advertised products and other products in the Campaign Performance report.Impressions: Impressions measure the number of times Amazon shows shoppers your Ad, regardless of whether they clicked on it or not. It is one of the key metrics of Amazon Advertising and can be used to check at a glance how well an Ad is doing.Clicks: The number of times your ad has been clicked by customers.Click-through Rate: A click-through-rate also known as CTR is the total number of clicks your ad gets divided by the total number of impressions. A good example for understanding CTR is if you get 1 click on your ad per 100 impressions, then you'll have a 1% CTR.The average CTR on Amazon is 0.41%.Formula: clicks ÷ impressionsChecklist to run a successful PPC:1. Your listing must be well optimized it must contain relevant keywords and your back end also needs to be optimized.2. Your listing must have more than 5 reviews in order to get the juice out of PPC.3. Your Images must be attractive and should also contain life-style images.4. Buy-Box must not be suppressed.5. Your listing should contain all the information of your product to convert buyers.6. NO keyword stuffing must be done.Types of Amazon PPC ads: There are three types of PPC ads in Amazon1. Sponsored Products2. Sponsored Brands 3. Sponsored DisplaySponsored Products:Sponsored Product ads appear in search results and product listing pages, and can closely resemble organic listings. This is the most common type of Amazon PPC ad. It is used by 66% of third-party sellers.When creating sponsored product ads, there are two types of keywords targeting strategies a seller can use: automatic targeting and manual targeting. Let’s explore their differences1. Automatic targeting2. Manual targeting1)Automatic Targeting:The automatic strategy involves targeting keywords that Amazon’s algorithm determines are related to your product listing. Amazon algorithm takes these keywords from your products listing page. Over time, Amazon uses data that it collects from shoppers’ clicks and purchases, then adjusts the ads to better suit your listing and increase conversions. In Automatic targeting you don’t have to give amazon keywords.Within automatic targeting, sellers can use four different keyword match types: • Close match• Loose match• Substitutes • ComplementsClose match: In Close match ads appear when shoppers use search terms that are closely related to the product you’re advertising.Loose match:In Loose match ads appear when shoppers search keywords loosely related to your product.Substitutes:In Substitutes match type to target shoppers who are considering products that are similar to your product, but sold by a different brand (i.e., a Cuisinart blender instead of a Kitchenaid blender) Complements:Complements match type targets shoppers viewing detail pages of products that complement yours (i.e., paintbrushes to go with a paint set)Note: Auto campaigns gives more keywords and is mainly used as research campaigns. The downside of Auto campaigns is that it lacks the optimization options that other ad types [email protected]@ppckeywordoptimizationPPC KEYWORD [email protected]

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PPC Advertising

MICROSOFT IS BULLISH! 2 STOCKS ABOUT TO BLOW🚀 [Video]

GET IN THESE STOCKS NOW! 🚀SUBSCRIBE to one of my Patreon Memberships AVAILABLE NOW!!!https://www.patreon.com/raythovenstocksPlease hit that amazing LIKE Button. Remember to SUBSCRIBE to my YouTube channel and click the BELL ICON to set alerts for all the new videos I post daily!TIPS FOR STOCK TRADING:-How to BUY a Call Option?https://www.youtube.com/watch?v=dgKyq...-When to ENTER a Stock? https://www.youtube.com/watch?v=fK2Tm...-When to SELL a Runner? https://www.youtube.com/watch?v=nFBy2...Go support my YouTube channel through Patreon to receive Instant Access to directly message me and ask me questions and see all of my PATREON Posts on:1. Intra-Day Trades2. Insider Alerts 3. Day Trades4. Short Plays &5. Top 7 RecapsSUBSCRIBE to one of my Patreon Memberships AVAILABLE NOW!!!https://www.patreon.com/raythovenstocksJoin FINVIZ Now! https://finviz.com/?a=288330483Do you want free stocks? Join Webull with the invitation below!⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️https://act.webull.com/kol-us/share.h...Recommended Resources:The Playbook: https://amzn.to/3gvOAAeThe Vital Few vs. The Trivial Many: https://amzn.to/3khwLauWATCH NEXT:-Top 7 Picks March 25th https://www.youtube.com/watch?v=EpfD_...-Top 7 Picks March 22nd https://www.youtube.com/watch?v=EaunX...-Top 7 Picks March 18th https://www.youtube.com/watch?v=B7BCb...My STOCK TRADING Desk Set-Up:Cameras & Lenses:Canon EOS R: https://amzn.to/3rDhqTYCanon t7i: https://amzn.to/3wc0h7fCanon 24-70mm f/2.8: https://amzn.to/39uxkcSCanon 70-200mm f/2.8: https://amzn.to/3rEC6uTComputer:Mac Mini M1 - https://amzn.to/3q1O1TriMac - https://amzn.to/3a4o5ARTriple Monitors:Sceptre Ultrawide - https://amzn.to/2J1GhRdSceptre Curved - https://amzn.to/3nAQEdG x2Speakers:Microphone - https://amzn.to/3dnNbveBose Desk Speakers - https://amzn.to/3h09iJqMounts:Triple monitor mount - https://amzn.to/3r8MyvyExtra Tall desk mount - https://amzn.to/3gXCEbk2 Tier adjustable arm - https://amzn.to/37sFuSK3 Tier adjustable arm - https://amzn.to/34p8uZuBall Heads for Mounts - https://amzn.to/2IYXjiG x3Camera Tripod Mount - https://amzn.to/3gXF8GGMicrophone mount - https://amzn.to/3nx9fYaPeripherals:Magic Keyboard - https://amzn.to/2WuiexcMagic Trackpad 2 - https://amzn.to/3nwKxaiLighting Kit:GVM Video Lighting kit 800D - https://amzn.to/3p0eZKj (3 pack)Accessories/Cables:DisplayPort to HDMI - https://amzn.to/2KhmvBB x2HDMI Cable - https://amzn.to/34mTMlMPower Strips - https://amzn.to/38f1O1pUSB 2.0 hub - https://amzn.to/3mwlYswUSB 2.0 extension cable - https://amzn.to/2WpKl0qFOLLOW ME ON: Stocktwits: RaythovenTwitter: @maltbieray(AMC, SPY, NIO, OPK, APLT, M, UPS, CNNE, LOW, DD, F, GTYH, RPRK, SCPS, VERU, MSFT, WMT, APRN, EVFM, SNOW, WEN, MBIO, IMUX, PGTK)_________________________________________________________________________________________________DISCLAIMER: All of Ray Maltbie (Raythoven), our trades, strategies, and news coverage are based on our opinions alone and are only for entertainment purposes. You should not take any of this information as guidance for buying or selling any type of investment or security. I am not a financial advisor and anything that I say on this YouTube channel should not be seen as financial advice. I am only sharing my biased opinion based off of speculation and personal experience. An individual trader's results may not be typical and may vary from person to person. It is important to keep in mind that there are risks associated with investing in the stock market and that one can lose all of their investment. Thus, trades should not be based on the opinions of others but by your own research and due diligence.-We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.-This video was not paid for by outside persons or manufacturers.-No gear was supplied to me for this video.-The content of this video and my opinions were not reviewed or paid for by any outside persons.

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PPC Advertising

Push it to the (P)Max. Smart Shopping & Local Campaigns Will Migrate to Performance Max [Video]

This week on Marketing O'Clock, Google Ads will automatically "upgrade" Smart Shopping and Local Campaigns to Performance Max during the summer of '22. Plus, Howdy Partner! Google launches the new Partners Program for advertisers and the Search Console URL Inspection API.---------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main News - Google Ads: Performance Max to Replace Local and Smart Shopping - 5:00Google Launches New Search Console URL Inspection API - 10:02Revised Google Ads Partners Program Relaunches - 15:07 🔥 Take of the Week - Brett Bodofsky 19:41🔎 ICYMI - Shaun Elley -20:38⚡️ Lightning Round ⚡️ Paid - 22:26Organic - 31:23Social - 45:00⚙️ Working Hard, or Hardly Working? - 52:13🛠 Cool Tool - 54:50🧠 Must Read Marketing Article of the Week - 55:57🎉 Shootin’ the Heck - 58:59---------------------------------------------------------------------------------------------------------------------------#digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo