Learn the basics of pay-per-click (PPC) advertising with Google Ads (formerly known as AdWords) the industry-leading PPC platform. Explore how Google Ads works and how it fits with what your business – and your customers – need. Learn how to start researching your keywords: the foundation of all great advertisements. Learn how to set up a new campaign and write your first ad. Learn how to use Google Ads reporting and Google Analytics to monitor your campaign’s performance. Learn how to optimize ads to get more clicks, conversions, and ultimately more return on your investment (ROI).
Topics include:
– Creating drafts and experiments;
– Smart Bidding for seasonal times;
– Implementing Sitewide Tagging;
– Creating a Smart Display campaign;
– Changing attribution models & understanding reporting;
– Optimizing on a non-last-click attribution model;
– Evaluating Smart Bidding performance;
– Creating responsive display ads;
– Creating responsive search ads;
– Linking Google My Business and Google Ads;
– Linking YouTube and Google Ads;
– How to value your store visits;
– Creating Dynamic Search Ads;
– How to import offline conversions;
– How to use optimization score;
– Building successful Display campaigns;
– Measuring the success of Display;
– Maximize ROI with Performance Planner;
– Optimizing your Display campaigns.