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Google Analytics 4 Events Tutorial: Custom Events and Much More [Video]

Marketing Analytics and Reporting

Google Analytics 4 Events Tutorial: Custom Events and Much More

The comprehensive Google Analytics 4 event guide. Custom events, enhanced measurement events, event reporting, event parameters, custom dimensions, the event settings variable in Google Tag Manager.

All explained in this comprehensive (almost) 1 hour events review.


00:00 GA4 Events Tutorial
01:01 What are Events and how do they work in the GA4 measurement model
03:35 How to access Event data in reports
05:28 How Event Parameters work
11:32 How to create a Custom Dimension
14:07 How to use the 4 Different Types of Events
14:44 Automatically Collected Events
16:16 Enhanced Measurement Events
21:50 Enhanced Measurement – create a site search report
25:20 Enhanced Measurement – create a file downloads report
30:17 Recommended Events and Custom Events
32:30 Custom Events – Create a contact form submission event
38:12 Custom Events in Google Tag Manager
42:18 How to add Event Parameters to Custom Events with Event Settings Variable (internal link click custom event)
46:13 Create a GA4 Events reporting dashboard in Looker Studio

Here’s a link to the custom scroll tracking tutorial mentioned:

Have questions or comments? Leave them in the comments. I’m always up for learning more…and for new video ideas.


๐Ÿ”— Links to ๐Ÿ“–๐Ÿ“–๐Ÿ“– BLOGS: These are the *most popular* blogs on the Root and Branch site from YouTube visitors

โœญ Do These 10 Steps to Install AND Configure GA4 Properly: https://www.rootandbranchgroup.com/ga4-setup/

โœญ Events in GA4 and How it Compares to UA: https://www.rootandbranchgroup.com/events-in-ga4-vs-ua/

โœญ GA4 Reports Explained: Standard Reports, Explorations, Custom Reports: https://www.rootandbranchgroup.com/ga4-reports/

โœญ Google Analytics 4 vs. Universal Analytics: https://www.rootandbranchgroup.com/google-analytics-4-vs-universal-analytics/

โœญ A Practical Guide to Event Parameters: https://www.rootandbranchgroup.com/ga4-event-parameters/

โœญ GA4 Problems (And What You Can Do About Them): https://www.rootandbranchgroup.com/ga4-problems/

โœญ Google Analytics 4 Link Click Tracking: https://www.rootandbranchgroup.com/google-analytics-link-click-tracking/

โœญHow to Install Google Tag Manager (GTM) on WordPress: https://www.rootandbranchgroup.com/how-to-install-google-tag-manager-on-wordpress/

โœญAnd Some SEO! How to Edit robots.txt on WordPress!

๐Ÿ”— Links to ๐Ÿ“น๐Ÿ“น๐Ÿ“น VIDEO TUTORIALS: These are *most popular* GA4 instructional videos as measured by views or watch time

๐Ÿ“บ How to Set Up GA4 in 5 Minutes With GTM: https://youtu.be/zEhwN_76SfM

๐Ÿ“บ How to Properly Configure Your GA4 Property: https://youtu.be/yD2nMrBUN80

๐Ÿ“บ 6 Key Differences Between GA4 and UA: https://youtu.be/rMU1ZiTJ4xI ๐Ÿ”‘๐Ÿ”‘๐Ÿ”‘๐Ÿ”‘๐Ÿ”‘๐Ÿ”‘

๐Ÿ“บ The Truth About GA4 Event Parameters: https://youtu.be/-NGmOcS0CL8

๐Ÿ“บ GA4 Hits, Events, Sessions, and Users Explained: https://youtu.be/qMYkBbU2otM

๐Ÿ“บ How to set up GA4 FORM SUBMISSION tracking with a thank you page: https://youtu.be/mc9BHAmnrMI ๐Ÿ™

๐Ÿ“บ How to set up BUTTON CLICK tracking with GA4 and Google Tag Manager: https://youtu.be/JOFtjLpwBLE

๐Ÿ“บ How to set up PAGE TIMER tracking with GA4 and Google Tag Manager: https://youtu.be/zT1NZbf0anw โฒ

๐Ÿ“บ How to Set Up LINK CLICK Tracking with GA4 and Google Tag Manager: https://youtu.be/sF_KPPhzF-Y๐Ÿ–ฏ

๐Ÿ“บ How to Set Up SCROLL DEPTH Tracking (25%, 50%, 75%, 90%) with GA4 and Google Tag Manager: https://youtu.be/m1jVbh79ZnM ๐Ÿ–ฏ

๐Ÿ“บ How to Build a Link Click Tracking Report Using GA4 data and Looker Studio: https://youtu.be/yrKLXHy4hHk ๐Ÿ“Š๐Ÿ“Š๐Ÿ“Š

๐Ÿ“บ Campaign Tracking in GA4 to See UTM Tagged Traffic: https://youtu.be/wcvg_HciQs0

๐Ÿ“บ GA4 Conversion Tracking Compared to UA: https://youtu.be/6ueyNgqdkZI

๐Ÿ“บ Registering Custom Dimensions in GA4 Explained: https://youtu.be/Gcn_I-xHnvU

๐Ÿ“บ How to Link GA4 and BigQuery: https://youtu.be/TwkOkeQyaYg

๐Ÿ“บ Users in GA4 Explained vs. UA Users: https://youtu.be/mvETBDVv1eM

๐Ÿ“บ Creating and Using Audiences in GA4: https://youtu.be/tbFUMc0dz64

๐Ÿ“บ 3 Practical Ways to Use the Path Exploration Report: https://youtu.be/QZUvyGt44hM

๐Ÿ“บ How to Set Up Site Search in GA4 and UA: https://youtu.be/ZX1A-RhfEVI

๐Ÿ“บ Video review of the Source/ Medium report in GA4: https://youtu.be/NnfQF5sRZro

๐Ÿ“บ All about the GA4 Certification: https://youtu.be/cOzPKgrQbfw ๐Ÿ†

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About Root & Branch: https://www.rootandbranchgroup.com/about/

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Google Analytics can be hard, but there is someone whose yoke is easy and whose burden is light.
Rest easy. Mathew 11: 28 – 30

Meeting the Real Jesus – Tim Keller: https://www.youtube.com/watch?v=alfiS6-xHPI

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