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Google Answers If Core Update Ranking Losses Are A Soft Penalty [Video]

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Google’s Office Hours Hangout featured a question about algorithm updates and whether the rankings of a negatively affected site is suppressed by a “soft penalty.”

The person asking the question made reference to a soft penalty, which is a phrase that’s been around for several years but isn’t really a thing.

They also make reference to suffering from a “flag” that’s been assigned to their site, which alludes to Google having marked the site in some way, as in flagged.

Here is the question:

“Both of my websites have been hit by different updates, around 90% drops and are suffering from some type of flag that is suppressing our sites until the soft penalty is lifted.

Or… is there even a soft penalty? “

This is the answer:

“No, the named updates that we publish on the rankings updates page on Search Central are not penalties in any shape or form.”

That confirms that any ranking drops associated with a named Google updateis not a …

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